✨ Our Story

Avery Mae Boutique is a family-owned business based in Freeland, Michigan, founded by Whitney & Jeremy O’Keefe.

What started in 2016 from our home — packing orders at night after long days working full-time and raising our kids — has grown into a thriving online boutique shipping thousands of orders across the country every week, with over 1,000,000 orders fulfilled and a growing community of 200,000+ repeat shoppers.

Whitney has always had an eye for fashion and personally handpicks every piece we carry. From traveling to major markets in Atlanta, Las Vegas, and Dallas to working directly with manufacturers in Los Angeles, we’re committed to finding styles that feel just as good as they look.

The name “Avery Mae” comes from our kids — Easton’s middle name (Avery) and Karly’s middle name (Mae) — a reminder that family is at the heart of everything we do.

💥 Trusted by Women Nationwide

⭐ Over 1,000,000 orders shipped

💖 Over 200,000 repeat shoppers

📦 Shipping thousands of orders every week from Michigan

💖 Why Women Love Shopping Avery Mae

✔ Real women try on every style (XS–3XL)

✔ Honest, detailed fit guidance so you know what to expect

✔ Daily LIVE try-ons and styling

✔ Thousands of orders shipped weekly from Michigan

✔ Size-inclusive styles designed for confidence

👖 See the Fit Before You Buy

We believe you should never have to guess how something will fit.

Every style we carry is tried on across multiple body types, from XS to 3XL, so you can see how it looks, stretches, and moves before you ever click “add to cart.”

Our goal is simple:

👉 help you feel confident in what you order the first time.

✨ Our Mission

Our mission is to empower women of all ages, shapes, and sizes through fashion while being a constant source of positivity.

We believe shopping should feel:

• fun
• easy
• confidence-boosting
  

Whether you're dressing for everyday life, a night out, or want to feel your best, we’re here to help you find pieces that truly work for you.

👯‍♀️ Real Women. Real Style.

At Avery Mae, we don’t believe in one “ideal” body type.

We showcase our styles on real women with different sizes, shapes, and heights so you can see how pieces truly fit in real life, not just on a model.

That means more clarity, more confidence, and fewer surprises when your order arrives.

📦 From Our Family to Yours

What started at our kitchen table has grown into a full warehouse operation, but our heart hasn’t changed.

We’re still hands-on in everything we do, from selecting styles to connecting with our customers every day.

We’re incredibly proud of the community we’ve built, and we’re even more grateful you’re here.