Your cart

Your cart is empty

Check out these collections.

Avery Mae Boutique founders Whitney and Jeremy O'Keefe with their son and daughter outdoors in autumn.

✨ About the Avery Mae Boutique

Avery Mae Boutique is a family-owned, size-inclusive women's fashion boutique based in Freeland, Michigan, founded by Whitney and Jeremy O'Keefe.

What started in 2016, packing orders at night after our day jobs, has grown into a boutique shipping thousands of orders a week, with over 2,000,000 orders fulfilled and 500,000 repeat shoppers.

Whitney personally handpicks every piece we carry, from denim and tops to dresses and curvy styles, sourcing from major markets like Atlanta, Las Vegas, and Dallas and directly from manufacturers in Los Angeles.

The name Avery Mae comes from our kids, Easton's middle name (Avery) and Karly's middle name (Mae), a reminder that family is at the heart of everything we do.

🫶 Trusted by Women Nationwide

⭐ Over 2,000,000 orders shipped
💖 Over 500,000 repeat shoppers
📦 Shipping thousands of orders every week from Michigan

💖 Why Women Love Shopping Avery Mae

✔ Real women try on every style, from XS to 3XL
✔ Honest, detailed fit guidance so you know what to expect
✔ Daily LIVE try-ons and styling
✔ Size-inclusive styles designed for confidence

👖 See It On Real Bodies

You should never have to guess how something will fit. We carry a wide range of styles for petite, midsize, curvy, and plus size shoppers, and every look is tried on across multiple body types, from XS to 3XL, by real women of different shapes and heights. Seeing a piece on a body like yours means more confidence, fewer surprises, and the freedom to feel great in your own skin.

✨ The Avery Mae Purpose

Our mission is to empower women of all ages, shapes, and sizes through fashion while being a constant source of positivity and giving women the confidence to shop conveniently from home or on the go.

📦 From Our Family to Yours

What started at our kitchen table is now a full warehouse operation powered by a team of 20 amazing women. We're proud that Avery Mae supports their families and ours, and we're grateful you're here and part of the story.

💕 Meet the Team

The women behind Avery Mae, the same faces you see in our try-ons and LIVE sales.

👯‍♀️ Join Our VIP Group

Our Facebook VIP Group is where our community comes to life. We post new arrivals and styling daily, host giveaways, and our most loyal customers share fit photos, reviews, and outfit inspiration. It's one of the best places to shop first and connect with fellow Avery Mae women.

🥰 Recognized and Reviewed

We're proud to be named to the Inc. 5000 list of the fastest-growing private companies in America, and grateful for the women who've reviewed us on Trustpilot.

📱 Download the App

Shop our live sales and new arrivals first: Apple App Store or Google Play.

💬 Follow Along

Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, and Reddit.

❓ Frequently Asked Questions

Where is Avery Mae Boutique located?
Freeland, Michigan, where we ship thousands of orders each week and offer local pickup.

Is Avery Mae Boutique size inclusive?
Yes, we carry women's clothing in sizes Small to 3XL, including curvy and plus sizes.

How do I join the Avery Mae community?
Join our Facebook VIP Group for daily posts and giveaways, and download our app to shop live sales first.

Can I try on before I buy at Avery Mae Boutique?
Yes. If you're local to Freeland, Michigan, stop in during our pickup windows (Wednesdays 4 to 6pm and Fridays 10am to 1pm) to try pieces on in our dressing rooms. For sizing help, including your Judy Blue denim fit, we recommend reaching out ahead of time so we can prep your pieces and keep your visit quick.

📍 Live in Michigan?

We offer local pickup from our boutique in Freeland, Michigan, on Wednesdays 4 to 6pm and Fridays 10am to 1pm, with occasional holiday adjustments. Want to try pieces on or get sizing help, including your Judy Blue denim fit? We recommend reaching out ahead of time so we can have everything ready and keep your visit quick, then come try things on in our dressing rooms.

Avery Mae Boutique warehouse and office building in Freeland, Michigan, with parking lot and store sign.